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Environment:Oracle B2C Service
Requirements:None
Search engine optimization (SEO) is a topic of interest for a number of Oracle B2C Service customers. The interest in the topic is understandable, given that no matter how impactful your content, it will be of little value if consumers cannot find it from their search engine of choice. Customers with some experience of SEO will know that there is no remedy that can be used to optimize the ranking of your content, and similarly, Oracle B2C Service itself cannot dictate the ranking of your content to search engine vendors. It is certainly the case that there are a number of best practices for content that can have a positive impact on ranking.The following list identifies what we do at Oracle B2C Service to improve the likelihood that content will be found by consumers, as well as guiding you through the impact that the decisions you make on content or site naming can have on SEO for the reputation you can earn for your content or domains.We'll start by outlining the features and capabilities that Oracle B2C Service provides to improve the ability for search engines to search your site.
Best Practices for your answer content:a. Descriptive summaries: Search engines do place emphasis on the most clearly highlighted content on the page. A good practice for getting key summary content appropriately indexed is to put your Answer Summaries in a H1 tag within the page (see the latest version of the Customer Portal out of the box page set for examples of this) and to a lesser extent, H2 or smaller tags. Use them sparingly. There should be only one H1 tag on the page - marking everything in H1 or H2 is one way for your highlighting markup to be ignored entirely.b. Specificity in key words and phrases: It isn't enough to enter good keywords in your answer. Make sure that your content is also clearly written and references key phrases appropriately. In a world of billions of indexed pages, adding specificity to your content in terms of brand, product name etc will help make it stand out from the millions of other pages on the internet with similar content.Best Practices for your Customer Portal Pages:a. Adhere to search engine best practices: While Oracle B2C Service does provide a RN:Condition called is_spider, it returns false (always) when a customer attempts to use it within their own pages. We use it (and the function that supports it) in our own code for the session Id removal we referenced above, but we make sure that it cannot be used for cloaking or keyword stuffing. Neither should you look to do cloaking or keyword stuffing (or any other technique that may be against a search engines quality guidelines) - failure to adhere to this requirement can lead to your site getting delisted - if that happens, it will be your responsibility to address any requirements for relisting.
If you have questions around what generates a session and how you can prevent inaccurate session billing on your site please review Demystifying Session Usage (PDF). Some simple mis-steps in customization and configuration can increase billable sessions. For more information, see Session usage information.