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Click-through results percentage for a mailing
Answer ID 2315   |   Last Review Date 03/18/2019

How can I determine how many people actually used the tracked link in the mailing?


Outreach, Mailings


After a document is sent, you can review how often the links within the document were hit from within the mailing that was sent. This allows you to determine which types of links are of greatest interest to your mailing audience.

Open the Mailing and click the Results tab.  The Tracked Link Activity and Click-Through Activity sections provide insight as to how your recipients acted upon receiving the mailing.

In the Click-Through Activity section, click the View Results link in the Action column to see the mailing along with the click-through statistics.

Note: If you do not see the reports above, use the 'Customize List' link to search for and add the activity reports mentioned.

Interpreting the statistics: Within the displayed document, next to each link, a ratio and percentage are listed, such as 203/324 (62%). In this example:

  • 203 represents the number of times the link was clicked 
  • 324 represents the number of times any link in the document was clicked, that is, this is the total number of clicks for all links in the document 
  • 62% represents 203 divided by 324, which gives the proportion of times the link was clicked compared to the total number of clicks for the document

Note: The denominator used in the percentage represents the total number of clicks that were made to any link in the document. This does not represent the number of recipients or unique users who opened the mailing or who clicked links within the mailing. If an individual user clicks five links within a document, that counts as 5 clicks toward the total count when viewing the click-through results.

For additional information, refer to the 'View click-through results' section in the Online Help User Guide documentation for the version your site is currently running. To access Oracle B2C Service manuals and documentation online, refer to the Documentation for Oracle B2C Service Products.