What is the Engagement Engine?

Environment:

Engagement Engine

Resolution:

The Oracle Engagement Engine is an engagement engine and user management interface built for the purpose of capturing rich visitor data and invoking complex actions, while inserting content and triggering events throughout the visitor experience.  It is not an integration with the Oracle B2C Service application but instead is built into the product starting in February 2013 and available to the customer.

Main Areas:

Engagement Engine Editor - manage and configure rules, sites and publishing

Engagement Engine - core platform, server-side engine and browser engine

Integration and Extensibility - web page tagging, custom JS, web analytics and APIs

For additional information, refer to Getting Started Guide for Engagement Engine.